Fairytale News

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Welcome to the first edition of
Fairytale News.

It has been an exciting roller coaster of a journey getting here, full of discoveries, blind alleys and raised hopes. We've met lots of people who said "it can't be done" and some who said "don't see why it shouldn't be. Let's have a go." With so many ideas in our Fairytale Children's Furniture® portfolio, one of the hardest tasks was to chose just one range to start with. "But it's like chosing between your children!" we wailed.

"Tough!" said the Stern Controller (Business Manager) "Only one - or I'll go and play with someone else!"

It has been a joy to watch the children "testing" the prototypes. We love the way they interact with the furniture and it becomes part of their imaginative play. To hear them whisper "Mummy can I please take this chair home with me?" and "When can we see the chair lady again?" has been so rewarding.

We hope you enjoy our first range. We have been unrelenting in our persuit of quality and safety and in providing furniture with the Fairytale Furniture Ltd. signature of Furniture + Play + Story.

Our debute at the BPA Baby & Child Show at the NEC in Birmingham promises to be an exciting occasion; but more about that later.